In Aim: Clio Winning Photographer and Retoucher Rick Wahlstrom ;Ecommerce Photo Retouching

Rick Wahlstrom was a one-man Photoshop decades prior to Adobe was established. His reality blurring Ecommerce Photo Retouching and retouching has actually been pushing the boundaries with the probable because the 1970s, from acetate to electronic artwork.

Rick’s perform while in the business marketing area has received him several awards for a photographer and retoucher, such as the Clio, ADDY, Epoch Heart, Px3 (Prix de la Photographie, Paris), and several far more.

Rick is presently freelancing to be a senior electronic retoucher for Restoration Components, while also accepting other assignments on a confined basis. You could link with Rick on LinkedIn and view his portfolio at

Rick lent us his exceptional viewpoint around the evolution of conceptual photography and electronic art on this retrospective job interview done in Oct, 2016.

Corona ad by Richard Wahlstrom Pictures during the 2000s.
How did you obtain started off in pictures and advertising?

I had been inside a Pre-Med program in school and experienced a identity conflict using a graduate professor with the time. This resulted in my decision to just take a quarter off.

I did not choose to just just take some occupation to go some time, so with my curiosity in images, I placed on The Chicago Academy of Good Art. I had been acknowledged, I stayed, and before my very last year graduate program, I seemed for an assistant’s occupation and found one. The assistant posture then became a photographer’s situation.

Chicago was my genuine finding out practical experience. The corporate I labored for did some marketing work, journal addresses, foodstuff packaging, nevertheless the bulk with the perform came from photographing Gulf Oil credit rating card advertising inserts. This gave me the chance to master how you can shoot almost anything.

After the five yr finding out course of action, I made a decision on California. I liquidated my belongings, found a Cadillac Eldorado that required to be driven to California, and that i was off. At the time in San Francisco, I had no selection in addition to starting a studio. One particular get hold of resulted in a further within the Advertising and marketing agencies and before I knew it, enterprise was good.

Christian Brothers Brandy composite image by Rick Wahlstrom while in the eighties, pre-computer.
What led you to changeover into digital retouching?

Prior to Photoshop, my studio specialised in specific influence imagery which was made with a pin registration program in front of the digital camera. Remaining illustrations or photos had been developed by combining various shots mounted on acetate. All undesired parts of the photos had been masked out, and just one by 1 the isolated visuals ended up exposed onto 8×10 film.

All undesirable parts of the photographs have been masked out, and 1 by one particular the isolated photographs have been uncovered onto 8×10 film.

While using the arrival in the computer system and Photoshop, that course of action turned out of date. I’d no selection but to know Photoshop. With every one of the experience I got compositing illustrations or photos about the several years, retouching was a normal destination to examine. Amongst my connections needed some support in his retouching section and introduced me in for just a couple of months. I stayed.